Analytical Report --blackberry company Research Proposal

Analytical Report --blackberry company - Research Proposal Example It is imperative for BlackBerry to develop a sustainability business model because even the survival of the company is imperiled. Introduction and Global Overview of Issue Research in Motions (RIM) is a leading mobile communication company and the company behind the success of award-winning brand BlackBerry. The product lines of award-winning and innovative BlackBerry includes smartphones and software for both small businesses and enterprises. Research In Motion (RIM) develops the supporting platform and devices of BlackBerry. Research In Motion (RIM) is a Canadian hardware and software company located in Waterloo, Ontario. BlackBerry allows virtual real time communication so that one can stay connected all the time with people and things that matter the most. The chief selling point of BlackBerry is that it provides push email access globally via wireless networks and provides a wireless messaging system. Other factors that contributed for the popularity of BlackBerry are its system atic and comprehensive approach to security. The devices of BlackBerry are versatile and offer range of functions such as email, SMS, telephony, web browsing and so on (O’Connor, n.d.). ... While the BlackBerry has a comprehensive built-in framework for security at both server and device level, it is still prone to various probable attacks (O’Connor, n.d.). The degree of severity of these attacks may vary as per the involvement of user; the backdoor of device allows exporting confidential data from the device itself to be utilized as proxy for attackers. However, the attacks are certainly autonomous and require user to perform number of actions in order to make the attack successful. In addition, the practicality of these attacks largely depends upon the configuration of the current control provided in BlackBerry devices such as IT Policy Setup, Application Control, and Firewall. Usage of these mechanisms of available security, the risks associated with the prior mentioned attacks can be reduced greatly. The prime purpose of this report is to analyze the current strategic position of BlackBerry in the industry of smart-phones. Global smartphone market has become extremely competitive and crowded in recent few years. In the last year, the statistics revealed that the smartphone market is led by Android (Google) having 70.1% share, followed by iOS of Apple at 21%, BlackBerry stands at 3.2% while Windows Phone at 2.6% (Teh, 2013, p. 1). The worldwide growth of smartphones market is 41.7% whereas the BlackBerry has experiences negative growth by declining by 43.1% (Teh, 2013, p. 1). In few words, it can be said that BlackBerry is in predicament. Despite losing market share, BlackBerry still has 79 million users all over the world. Immediate attention based in benefits, usability and features already overcome during the promotion of the latest smartphones offered by BlackBerry that is, BlackBerry 10

Kudler Fine Foods Research Paper Example | Topics and Well Written Essays - 1000 words

Kudler Fine Foods - Research Paper Example This provides opportunity for the company to concentrate on the segments and provide the products and services which were not adequately provided. Marketing research will also give the company a vision to identify the groups in need of their products and services. These demographic groups can be recognized by age, gender and locations, which will have made it easy for the serving company to provide their services and products (Pride and Ferrell 2012). Another important factor, which is the main reason of running a business, is the increase in profits from the sales of products and services. Marketing research will increase the profits of the company since the company will find a way of increasing profit margins by either producing certain products or selling the products to different demographic segmentations. Furthermore, it will provide the company with a vision on what are the impacts of increase in the prices of the different products and services. Marketing research will make a company sell more of its products and services, since the company will identify which place needs certain products and services, the likes and the dislike of the customers and the change in consumer patterns (Pride and Ferrell 2012). ... Question 2 From an analysis on the current research conducted, it is evident that Kudler Fine Foods should also conduct research on the packaging of their products, which will be done by the organization to make the products more presentable to the consumers. An organization can do this by looking for the best and low cost ways of packaging the produce (Kotler et al, 2008). The store can also conduct a motivational research, which can be done by knowing or finding the reasons behind the buying of certain products by the consumers and what prompts them to buy or ignore other products. Kudler Fine Foods should also conduct research on the foreign markets if it is to provide some of its products to international markets (Kerin, Hartley and Rudelius, 2012). They can do so by knowing what the needs in the internationals are, and markets in which competition is already operating in order for it not find a way of venturing into the international market. The company could also conduct an ext ensive research on product brand names and the ways it could affect the consumers and the competitors. Additionally, the company can conduct research on related products for them to ascertain the relationships between these products and the products currently offered (Kotler et al, 2008). This should be supplemented by conducting market research on competing companies, which will provide them with decisions on what to use on their marketing plans. Kudler Fine Foods can also conduct market research about the distribution channels of different products, which will give them a greater chance to discover the best distribution channel for the products and in turns beat the competitors’ ways of distributing its